Privacy Policy

Who we are

Laguna Beach Assisted Living Advisors ("we," "us," "our") is a free senior care placement advisory service serving families in Laguna Beach and coastal Orange County, California. We are not a licensed care facility. This policy explains what information we collect through lagunabeachassistedliving.com (the "Site"), how we use it, and the choices you have.

Information we collect

We collect information you give us directly, primarily through our callback request form:

• Your name and phone number
• Your relationship to the person who needs care
• The type of care being considered and your general timeline
• Anything else you choose to tell us in a phone call, email, or the form

We also automatically collect basic technical information common to most websites, such as your IP address, browser type, device type, and pages visited, through standard hosting and analytics logs.

How we use your information

• To contact you about your care placement inquiry, by phone, text message, or email
• To understand your care needs, budget, and timeline so we can recommend appropriate licensed communities
• To improve this Site and our service
• To meet legal, regulatory, or safety obligations

We do not use your information to make automated decisions that produce legal or similarly significant effects, and we do not knowingly collect information from children — this Site is intended for adults arranging care for themselves or a family member.

Who we share it with

This is the part we want to be most direct about, since it's core to how our free service works: when you ask us for placement help, we share relevant details about your inquiry with the licensed assisted living, memory care, or board-and-care communities we recommend, so they can follow up with you directly. Those communities pay us a placement fee if you move in — you are never billed. Because they receive your contact information as part of this process, they may also contact you directly by phone, text, or email about availability.

We may also share information with:

• Service providers who help us operate the Site and manage inquiries (for example, our hosting and form-submission provider), under obligations to protect it
• Government agencies or other parties when required by law, subpoena, or to protect health and safety
• A successor entity in the event of a merger, acquisition, or sale of our business

We do not sell your personal information to data brokers or third-party advertisers, and we do not share it for cross-context behavioral advertising.

Your privacy choices and rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended, gives you the right to:

• Know what personal information we have collected about you and why
• Request a copy of, or deletion of, your personal information
• Correct inaccurate personal information
• Opt out of any sale or sharing of personal information (as described above, we do not sell your data)
• Not be discriminated against for exercising these rights

To exercise any of these rights, contact us using the details below. We will verify your identity before fulfilling a request. You can also revoke your consent to be contacted at any time by telling us directly, by phone, text, or email.

Cookies and tracking

This Site currently uses minimal cookies beyond what's required for basic form functionality. If we add analytics or advertising tools in the future, we will update this policy to describe what's collected and how to opt out.

Data retention and security

We keep your information for as long as reasonably necessary to provide our service and meet legal obligations, then delete or de-identify it. We use reasonable administrative and technical safeguards to protect your information, but no method of transmission or storage is 100% secure.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be reflected here before they take effect.

Contact us

Questions about this policy or your information? Reach us at info@lagunabeachassistedliving.com or (949) 424-7524.